Master in 4K
A first in sports…
As part of the upgrade to 4K delivery and a first in the live sports category, Directv set it sights on the Masters tournament initially. In order to let those in attendance know that this was now possible and only on Directv the billboard above was strategically implemented in close proximity to each of the tournaments key locations.
The visual concept of 3D letter in a hyper realistic mirror finish invoked the idea of the most clear and crisp high definition image. This was successful enough it was replicated as the campaign visual to further promote the expansion of 4K options on Directv.